Privacy Policy
Last updated: 10 August 2026
Who We Are
Kovalo is a trading name of Growth Metrics Ltd, a company registered in England and Wales under number 16994083, with its registered office at 6 Blenheim Court, Peppercorn Close, Peterborough PE1 2DU. We are the data controller for the personal information described in this policy.
We are registered with the Information Commissioner's Office under registration number C1929060.
If you have a question about this policy or about your information, write to kovalo@growthmetricsltd.com.
What We Collect, and Why
We have tried to keep this list complete rather than convenient. Everything Kovalo stores about you is here.
| What | Why We Have It | Lawful Basis |
|---|---|---|
| Your email address and name | To create your account, sign you in, and send you things you have asked for such as a password reset or a payment receipt | Performance of a contract |
| Your trips — cities, airports, dates, flight numbers | This is the app. Without it there is nothing to show you | Performance of a contract |
| Documents you upload — passport, visa, identity documents, boarding passes, tickets | So you can reach them when you travel, including with no signal | Consent, given by choosing to upload them |
| Expenses you record, and any receipt photographs | To split costs between travellers on a shared trip | Performance of a contract |
| Changes you make to a plan — places added, removed, swapped or reordered | So your plan is still there when you come back to it, and so the limits on your tier can be counted | Performance of a contract |
| The passport you hold, when you use visa and entry checks | To show the entry rules that apply to you. We do not keep a history of your checks | Consent, which you can withdraw at any time |
| Your location, if you allow it | To show what is nearby. We round it to roughly 100 metres and cache it by area rather than by person | Consent, which you can withdraw at any time |
| Which devices are signed in | To keep your account to two devices at a time, as our terms require | Performance of a contract |
| Which features you use, as counts | To understand which parts of Kovalo are worth improving. We record that a paywall was seen, not what you were looking at | Legitimate interests |
| Technical error reports | To find and fix faults | Legitimate interests |
| A bug report, if you send one | So we can reproduce and fix the fault. A report includes your account identifier, the app version, the trip you were viewing and recent technical errors | Legitimate interests |
| Subscription status | To know whether your account has Premium. Your payment details are held by our payment provider, not by us | Performance of a contract |
We do not see or store your card details. Payments are handled entirely by our payment provider.
Your Documents
Documents are stored encrypted, both while being sent and at rest.
They are visible only to your signed-in account. Anyone picking up your unlocked phone cannot see them without signing in, and you can add a PIN on top of that.
Receipt photographs are read on your own device. The text is extracted on your phone and only the amount reaches us — the image never leaves unless you choose to attach it.
We never look at your documents, and no member of staff has routine access to them.
You can delete any document at any time, and deleting it removes it from our storage rather than hiding it. Settings also offers a single control to delete all of them at once.
When You Share a Trip
Anyone you invite to a trip can see its route, dates and stops, and every expense recorded on it — including your name against anything you paid for. They cannot see your documents, your wallet, or any of your other trips.
Remove someone and their access ends immediately, though expenses they have already added remain on the trip so the settlement still balances.
Who Else is Involved
Kovalo relies on a small number of other companies to work. Each is bound to process your information only on our instructions. We describe them by what they do rather than by name, because suppliers change; if you would like to know who they currently are, write to us and we will tell you.
| What They Do | Why | What Reaches Them |
|---|---|---|
| Hosting and database | Stores your account, trips and documents | Everything described above |
| Payment processing | Takes payment and issues receipts | Your email address and payment details. Card details go directly to them and never to us |
| Website hosting | Serves the website | Your IP address, as with any website |
| AI itinerary generation | Builds a suggested plan for your trip | The city, the number of days, and any preferences you choose. Not your name, email, or documents |
| Visa and entry requirements | Supplies the rules for your passport and destination | The passport country and the destination country. Nothing that identifies you |
| Flight status | Supplies live flight information | A flight number and date. Nothing that identifies you |
| Nearby places, including places to eat | Finds places near the stops on your plan | A rounded coordinate. Nothing that identifies you |
| Currency rates | Supplies daily exchange rates | Nothing about you |
| Email delivery | Sends account emails | Your email address |
| Error monitoring | Reports technical faults | Diagnostic detail about a fault, which may include your account identifier |
| Place descriptions and photographs | Illustrates destinations and attractions | Nothing about you |
We do not sell your information, and we do not share it for advertising.
Links to Other Services
Kovalo links out to companies that sell travel services — flights, accommodation, insurance, transfers, car hire, excursions and visa application services among them. Following one of those links takes you to that company's own website, where their privacy policy applies and any information you give is given to them, not to us.
We pass nothing about you when you follow such a link, other than a code identifying that you came from Kovalo, and any search details you have already entered such as your airports and dates. Where we earn a commission we say so at the point you see the link.
Where Your Information is Held
Some of the companies described above operate outside the United Kingdom. Where information is transferred outside the UK, it is protected by the International Data Transfer Addendum to the European Commission's Standard Contractual Clauses, or by an adequacy decision.
How Long We Keep It
| What | How Long |
|---|---|
| Your account and trips | Until you delete your account, then 30 days before permanent deletion |
| Documents you upload | Until you delete them, or 30 days after you close your account |
| Subscription status | Deleted with your account. Payment and invoice records are held by our payment provider, who retains them for six years to meet tax obligations |
| Error reports and bug reports | 90 days |
| Device sessions | Until you sign that device out, or 60 days without use |
| Feature usage counts | Two years, and not linked to anything that identifies you after that |
Your Rights
Under UK data protection law you may ask us to:
- Give you a copy of the information we hold about you
- Correct anything that is wrong
- Delete your information, subject to records we must keep by law
- Stop or limit how we use it
- Send your information to another service in a portable form
- Object to processing we carry out on the basis of legitimate interests
- Withdraw consent you have given, such as for location, document storage or visa checks
Write to kovalo@growthmetricsltd.com and we will respond within one month. You can also delete your account, and all its data, from within the app.
If you are unhappy with how we have handled your information you may complain to the Information Commissioner's Office at ico.org.uk, or by telephone on 0303 123 1113.
Children
Kovalo is not intended for anyone under 16, and we do not knowingly collect information about children. If you believe a child has created an account, tell us and we will remove it.
Changes
If we change this policy we will update the date at the top, and if the change is significant we will tell you in the app or by email before it takes effect.